Does your orgnaisation know that Drupal is excellent for business? Drupal is a leading open source content management system that has emerged as the CMS of choice for many developers and website administrators out there. There are many great tools and platforms available for building websites, however, what make Drupal popular among the big boys is security, scalability, flexibility but that is not all - Drupal is also a great marketing platform, its reputation as an enterprise level platform, and ability to fully integrate branding and digital marketing strategies. We have found that Drupal provides some of the best features for agencies and clients to create a great user experience, advance a brand, and, ultimately, reach their goals. Here are seven great features and facts that Drupal has to offer to your organization or agency.

CRM Integration

Client Relationship Management systems is an important tool for business - marketing managers and sales managers in an age when analytic data is very important. Client relationship management systems are very important tool to create strategic marketing and sales campaigns for your existing clients or target audience. Fortunately, Drupal can be integrated with most CRM tool out there for example, Salesforce, one of the leading CRM software for business. Drupal supports integration with Salesforce by synchronizing Drupal entities (E.g., users, nodes, files) with Salesforce objects (E.g., contacts, organizations, opportunities). It supports pushing Drupal data to Salesforce as well as pulling, or importing, Salesforce data into Drupal. Changes can be made in real time or asynchronously in batches during cron run. Other CRM modules are Redhen, CRM core, Civic CRM etc.

Great SEO/SEM Computability

Search engine marketing (SEM) is a marketing strategy that focuses on attracting more visitors to your site. One of the main reasons for building a website is to serve as a marketing tool and therefore must meet that requirement. Most companies would like visitors to their sites to convert into real clients. However, Drupal comes with a set of powerful SEO features. With Drupal, you have access to clean urls, meta-tags, and customizable titles and headings. With these tools, any client would be able to fully take advantage of significant exposure for their product or services.

Collaboration Software/platform

Do you want to build a small departmental intranet for your organization or a multi-site portal? Do you want a collaboration software that will enable your organizations to securely connect their teams, projects, and knowledge. Happily, Drupal is a good fit for such system. There’s a drupal distribution openatrium (by phase2technologies) - an intranet box that can handle all the features you can imagine for your intranet/extranet solution.

E-mail Campaign

Email is one of the main ways we interact with people around us. Email campaign can bring a lot of benefits to your business, and having a platform that helps you automate your email feeds is a huge merit. MailChimp is one of the popular mailing services people integrate with Drupal for sending out bulk email to classifying email recipients into groups for better email targeting.

Social Media Integration

Social media plays a huge role in promoting your products and services. Luckily, it’s very easy to integrate Drupal with any social network you can think of. Drupal plays very excellent when it comes to social media integration with the vast amount of modules available for facebook and twitter integration.

Google Analytic Integration

Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase. Who visits a site, and what they do while they’re there? Want to know which product was most viewed or which blog on the website was the most popular? These are the kinds of questions that Google Analytics give you insight into. Drupal integrates with Google Analytics to provide a comprehensive set of best practices, techniques, and how-to's to make the most out of your measurement planning.

Drupal is Mobile Friendly

Is your website optimized for mobile users when viewed on a smart device/phone? You should already know the importance of mobile devices in today’s web world. Therefore, having a mobile friendly website gives you a great advantage for your business. With Drupal, you are covered when it comes to building responsive design themes. Lots of modules are also available to help you provide the best surfing experience for your visitors, no matter what device they use to find their way around your website.

Not fully convinced enough or you’re craving for more, drop me a comment and I will be very happy to talk more.
Do you have a business and are interested to know more about why Drupal is the right choice for your web presence and how your organization can benefit from using Drupal? Feel free to contact us and we’ll get back to you with details.